At Solutions 4 Child Care, when we speak with child care owners about marketing, we ask about area demographics, marketing segmentation, the definition of an ideal customer, etc. Although most child care owners have a general idea of “area demographics”, most have limited knowledge or incorrect estimates (guesses) about the demographics of their market area.
Understanding the demographics in your child care market area is very important. Moreover, knowing how you should utilize demographics in your child care business decisions and marketing expenditures is a must. Demographics and market research are not just for large companies. Every business – including child care businesses have much to gain from knowing some basic market area demographics. Demographics are valuable to child care business for many reasons here are five:
- Defining your ideal customer (parent)
- Decrease marketing costs
- Tailor your marketing message
- Business planning taking demographics into consideration to improve enrollment and revenue
- Customer retention and loyalty
In short, demographics allow you to learn more about your customers and provide them with the child care services they desire.
Solutions 4 Child Care provides Child Care Market Area Demographics Reports that provide the specific information child care providers need to understand better, locate, and communicate with their ideal customer (parent). Each report provides comprehensive, detailed demographic information about population, households, housing units, median income, home values, median age, population by age, gender, population growth projections, and average daily traffic count. Click each image below to see sample sections.
Just provide us with your child care business address (or proposed site address), we will run your Child Care Market Area Demographics Report and schedule a free telephone consultation to review the report with you and discuss ways you can use demographic information in your child care business planning, marketing, and enrollment building campaigns.
Order your Child Care Market Area Demographics Report today 336-543-0640
Just provide us with your child care business address (or proposed site address), we will prepare your Child Care Market Area Demographics Report and schedule a telephone consultation to review the report with you and discuss ways you can use demographic information in your child care business planning, marketing, and enrollment building campaigns.
